Customer interviews
Customer Interviews is a research practice where product teams conduct structured conversations with users to understand their needs, pain points, and behaviors.
Product Requirement Doc
PRD (Product Requirements Document) is a detailed blueprint that defines a product's purpose, features, and success criteria to align stakeholders and guide development.
Prototypes
Prototypes are early models or samples of a product that allow teams to test ideas, gather feedback, and make improvements before final production.
Opportunity Solution Tree
An Opportunity Solution Tree is a visual tool that helps teams explore all potential solutions to a customer problem and choose the most effective one.
Jobs to Be Done (JTBD)
Jobs to be Done is a framework that helps teams understand what tasks (jobs) customers want to accomplish, focusing on their goals and needs to create better products and services.
Event Storming
Event Storming brings together diverse team members to map out business processes and domain events using sticky notes on a timeline, speeding up knowledge sharing.
Insights repository
Insights repository is a centralized collection of customer feedback, market research, and user data that informs product decisions and helps teams identify opportunities for improvement.
